Ayurvedic Practice

VAT-PITTA-KAPHA	Pressure-Temperature-Volume
Structureless	Same
Affect each other	P1V1=P2V2 V1/T1 = V2/T2 PV = nRT
Have their normal range	Same
Changes in atmosphere affect them	Same
If they are within normal range, person is healthy	Same
If they are more or less than normal range, person is ill	Same
Symptoms of aggrevation Vata – Pain Pitta – Burning sensation Kapha – Heaviness	Same
Treatment Vata –Vasti Pitta – Virechna Kapha – Vamana	Total internal pressure is reduced by vasti Temperature of body is reduced by virechna Volume(Heavy mucus) is reduced by vamana
Property Vatta – Ruksha Pitta – Hot Kapha  - snigha	Pressure is more, if roughness is more. (Pressure is less in oily or smooth place) Temperature is hot Volume of oily things are more than things that are rough in nature
Function Vatta – Movement Pitta – Digestion Kapha – Stability, Strength	Pressure is responsible for movement Temperature is responsible for digestion If volume is more, stability is more
Main site Vatta – Large intenstine Pitta – Lower part of stomach Kapha – Upper part of stomach	In patients of hypertension, B.P. will be more in those days in which patient is constipated.  In comparison to those, in which he passes normal stool. In the same manner, in patients of joints pain, intensity of pain will be more in those days when they are constipated. This means pressure can be easily controlled by large intestine. Temperature comes down after loose motion. Cause of loose motion is Pitta (Bile), which is situated in lower part of stomach. Volume (heavy mucus) is mainly located in upper part of stomach (Vamana, kunjal kriya are the process which reduces volume mainly and brings feeling of lightness specially in the upper part of body)

Ayurvedic practice 

§  O.P.D.(loose dispensing is beneficial)

§  Panchkarm

§  Ayurvedic store(some doctors are running only this and earning good)

MARKETING

Without marketing no body or very few patients approaches your clinic. So, whole game is of marketing, making links, increasing social circle, making use of parental circle, making circle with those who are socially active. It is easy to do practice in your native place but if u are doing in different place (big city), everything depends on marketing. This is done by pamphlets. Newspaper adv. is very costly and is good for chain of clinics where u can charge more say for one month medicines. But for individual clinic, only go for pamphlet advertisement.

If you mention one disease or all the diseases in one pamphlet, response is same.

If you mention all diseases in one pamphlet, response decline sharply within one year and if u deals only in one system of disease, you have to increase the number of areas of advertisement (that become costly). So, it is better to - TREAT ALL, PROMOTE ONE. So follow the 4 types of pamphlets.

4 types of pamphlets-

§  Backache and joints pain(mention all type of pain)

§  Allergy (allergic rhinitis, asthma, mention all skin diseases)

§  Gastric disorders(mention all)

§  Anti stress unit (headache, migraine, over or under weight, women and children diseases, stone, bed wetting, sex problem, paralysis etc.)

Mention massages, panchkarm for joints pain, shirodhara on other side of pamphlet.

DISTRIBUTION OF PAMPHLETS

Suppose, u go for 25000 pamphlets( one of the four types). At one time, distribute 2000-3000. Do this twice weekly. Average should be 800-1000 pamphlets per day. This will give u one patient. All most fix for any business. For 25000, u will get 25 patients. You will get response mostly within 1-10 days, rarely 1- 3 months.

To cover up the cost of pamphlets, loose dispensing is beneficial.

§  25000 pamphlets = 25 patients

§  Average 2 patients will take treatment for 3-6 months.

§  Average 2-3 patients will take treatment for 2-4 weeks.

§  Average 18-19 patients will take treatment for 1-2 weeks.

§  This average is almost fixed for all the four types of pamphlets.

Average gap between distributions of same type of pamphlets (same system of disease) should be 6-7 months. So that in these gaps some new good patients can prepare their mind and you will good response.

If you are doing loose dispensing you will get average 3-5 times returns in 3-5 months

With one newspaper adv. Average you get one patient. But it is very costly in comparison to 1000 pamphlet cost (that also gives you one patient). Another negative point of newspaper adv. is that if you donot get proper position, you will get zero response.

Over the time, response of any advertisement remains the same. It never increases.  If it decreases one should look for one’s mistake.

Try to change the shape, printing color and style of printing of pamphlets. Add some health tips, some precautions or height- body weight index so that you can get same good response by attracting different nature of patients.